Equalitee are an LGBT t-shirt and clothing store run by the Rainbow Project NI. They needed a responsive and unique e-commerce store design and contemporary brand identity. Alley Kat Design developed a vibrant colour pallette and build a bold, modern website showcasing their products and merchandise.
E-Commerce store built to showcase the products and give the users a unique experience while simultaneously promoting the values of the charity and organisation as a whole.Visit Website
Brand Identity and Logo Design
We developed the brand identity logo for Equalitee through incorporating the motif of the rainbow project into a ‘DIY’ aesthetic giving a playful yet cool appearance to the overall look.